Branding
Rebranding & Marketing TigerWit Campaign
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
Year :
2020
Industry :
Finance
Client :
TigerWit
Project Duration :
48 weeks
Rebranding & Marketing :
TigerWit was founded with one clear purpose; to bring fresh solutions to an industry stuck in its ways and in need of new vision.
The core objective was to move beyond a traditional brokerage image by highlighting the brand's unique FinTech innovation—specifically its pioneering blockchain-based trading settlement system—while leveraging strategic partnerships to build global trust and reach. This rebranding effort emphasized transparency, accessibility, and technology-driven trading.
Key Differentiator: The industry's first blockchain-based distributed trading ledger for trade settlement, ensuring verifiable execution and transparency.
Strategic Trust Builder: Official Online Foreign Exchange Trading Partner of Liverpool FC (LFC), a high-profile sports sponsorship used to drive global brand recognition and credibility.
Solution :
Strategy
Copy Trading
The "Fully Automated Trading" feature allowed new clients to customize and automatically copy the trades of proven "Master Traders" This lowered the barrier to entry for beginner investors. Meanwhile for marketing goals it Drives engagement, increase trading volume, and build user retention by providing a simplified path to market participation.
Acquisition Offers
Aggressive, clear welcome bonuses, such as the $50 bonus for opening and funding a new account, and gifts. Meanwhile for marketing goals Rapidly grow the customer base and drive first-time deposits by offering direct financial incentives.
Mobile First Experience
Promotion of a proprietary, highly intuitive mobile application that put all trading, copy-trading, and account management functions at the user's fingertips. Meanwhile the marketing goals Increase app downloads, lower the complexity of trading, and support a high volume of global transactions.
Challenge :
Regulatory Fragmentation and Compliance:
Operating a financial brokerage across multiple international jurisdictions meant the marketing team had to constantly adapt messaging, risk warnings, and promotional materials. Hence we tried out best to achieve the best result without breaking any regulatory.
Summary & Result :
The focused rebranding and integrated digital marketing strategy successfully translated technology and trust into tangible growth metrics across the target regions.
Total Revenue >$10,000,000 just from single country : The successful strategy and global expansion efforts drove reported revenue to $27.5M in the 2020 financial year globally.
Client Registered>100,000 : Client Registered Demonstrated significant market penetration and successful new client acquisition through targeted digital campaigns and partnership visibility.
>500,000 Apps Downloaded — Showcased the strong adoption of the core mobile-first product, largely driven by high-impact performance marketing.
High Volume, CTR, and Engagement — Strategic content and the LFC partnership led to a 300% increase in new clients and 200% growth in new business revenue in key emerging markets.
More Projects
Branding
Rebranding & Marketing TigerWit Campaign
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
Year :
2020
Industry :
Finance
Client :
TigerWit
Project Duration :
48 weeks
Rebranding & Marketing :
TigerWit was founded with one clear purpose; to bring fresh solutions to an industry stuck in its ways and in need of new vision.
The core objective was to move beyond a traditional brokerage image by highlighting the brand's unique FinTech innovation—specifically its pioneering blockchain-based trading settlement system—while leveraging strategic partnerships to build global trust and reach. This rebranding effort emphasized transparency, accessibility, and technology-driven trading.
Key Differentiator: The industry's first blockchain-based distributed trading ledger for trade settlement, ensuring verifiable execution and transparency.
Strategic Trust Builder: Official Online Foreign Exchange Trading Partner of Liverpool FC (LFC), a high-profile sports sponsorship used to drive global brand recognition and credibility.
Solution :
Strategy
Copy Trading
The "Fully Automated Trading" feature allowed new clients to customize and automatically copy the trades of proven "Master Traders" This lowered the barrier to entry for beginner investors. Meanwhile for marketing goals it Drives engagement, increase trading volume, and build user retention by providing a simplified path to market participation.
Acquisition Offers
Aggressive, clear welcome bonuses, such as the $50 bonus for opening and funding a new account, and gifts. Meanwhile for marketing goals Rapidly grow the customer base and drive first-time deposits by offering direct financial incentives.
Mobile First Experience
Promotion of a proprietary, highly intuitive mobile application that put all trading, copy-trading, and account management functions at the user's fingertips. Meanwhile the marketing goals Increase app downloads, lower the complexity of trading, and support a high volume of global transactions.
Challenge :
Regulatory Fragmentation and Compliance:
Operating a financial brokerage across multiple international jurisdictions meant the marketing team had to constantly adapt messaging, risk warnings, and promotional materials. Hence we tried out best to achieve the best result without breaking any regulatory.
Summary & Result :
The focused rebranding and integrated digital marketing strategy successfully translated technology and trust into tangible growth metrics across the target regions.
Total Revenue >$10,000,000 just from single country : The successful strategy and global expansion efforts drove reported revenue to $27.5M in the 2020 financial year globally.
Client Registered>100,000 : Client Registered Demonstrated significant market penetration and successful new client acquisition through targeted digital campaigns and partnership visibility.
>500,000 Apps Downloaded — Showcased the strong adoption of the core mobile-first product, largely driven by high-impact performance marketing.
High Volume, CTR, and Engagement — Strategic content and the LFC partnership led to a 300% increase in new clients and 200% growth in new business revenue in key emerging markets.
More Projects
Branding
Rebranding & Marketing TigerWit Campaign
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
Year :
2020
Industry :
Finance
Client :
TigerWit
Project Duration :
48 weeks
Rebranding & Marketing :
TigerWit was founded with one clear purpose; to bring fresh solutions to an industry stuck in its ways and in need of new vision.
The core objective was to move beyond a traditional brokerage image by highlighting the brand's unique FinTech innovation—specifically its pioneering blockchain-based trading settlement system—while leveraging strategic partnerships to build global trust and reach. This rebranding effort emphasized transparency, accessibility, and technology-driven trading.
Key Differentiator: The industry's first blockchain-based distributed trading ledger for trade settlement, ensuring verifiable execution and transparency.
Strategic Trust Builder: Official Online Foreign Exchange Trading Partner of Liverpool FC (LFC), a high-profile sports sponsorship used to drive global brand recognition and credibility.
Solution :
Strategy
Copy Trading
The "Fully Automated Trading" feature allowed new clients to customize and automatically copy the trades of proven "Master Traders" This lowered the barrier to entry for beginner investors. Meanwhile for marketing goals it Drives engagement, increase trading volume, and build user retention by providing a simplified path to market participation.
Acquisition Offers
Aggressive, clear welcome bonuses, such as the $50 bonus for opening and funding a new account, and gifts. Meanwhile for marketing goals Rapidly grow the customer base and drive first-time deposits by offering direct financial incentives.
Mobile First Experience
Promotion of a proprietary, highly intuitive mobile application that put all trading, copy-trading, and account management functions at the user's fingertips. Meanwhile the marketing goals Increase app downloads, lower the complexity of trading, and support a high volume of global transactions.
Challenge :
Regulatory Fragmentation and Compliance:
Operating a financial brokerage across multiple international jurisdictions meant the marketing team had to constantly adapt messaging, risk warnings, and promotional materials. Hence we tried out best to achieve the best result without breaking any regulatory.
Summary & Result :
The focused rebranding and integrated digital marketing strategy successfully translated technology and trust into tangible growth metrics across the target regions.
Total Revenue >$10,000,000 just from single country : The successful strategy and global expansion efforts drove reported revenue to $27.5M in the 2020 financial year globally.
Client Registered>100,000 : Client Registered Demonstrated significant market penetration and successful new client acquisition through targeted digital campaigns and partnership visibility.
>500,000 Apps Downloaded — Showcased the strong adoption of the core mobile-first product, largely driven by high-impact performance marketing.
High Volume, CTR, and Engagement — Strategic content and the LFC partnership led to a 300% increase in new clients and 200% growth in new business revenue in key emerging markets.